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MARKETING INTELLIGENCE

Unified measurement

One view from brand attention to commercial impact

PORTFOLIO DEMOAnonymized, illustrative data inspired by a global B2B marketing measurement environment.
Marketing-influenced revenue ↗ 19.8%
€94.2MAttributed & influenced
Marketing ROI ↗ 0.5x
3.2xRevenue / investment
Influenced pipeline ↗ 16.4%
€733MOpen + won opportunities
Engaged accounts ↗ 12.3%
4,280Meaningful engagement

CUSTOMER JOURNEY

From attention to revenue

Account-level
Key movementWebinar-engaged accounts convert to opportunity at 1.8× the portfolio average.

COMMERCIAL CONTRIBUTION

Pipeline influenced over time

Current   Prior
€733Mfull-year influenced pipeline
JanFebMarAprMayJunJulAugSepOctNovDec
New business61%
Expansion27%
Retention12%

CHANNEL PERFORMANCE

Efficiency and contribution

ChannelInvestmentPipelineROIConv.

BRAND & ENGAGEMENT

Leading indicators

64/100
Brand consideration

+5 points year over year

Above category benchmark
Share of voice28.4%+3.2 pts
Content engagement71%+6 pts
Returning visitors42%+4 pts