14+ years building the analytics and AI capability behind a €1B+ global business: a marketing measurement framework built from scratch, an in-house dashboard function that cut ~€100K a year in vendor costs, and an AI transformation roadmap now running in daily workflows.
IT services, consumer goods and industrial marine technology, all with the same discipline in every direction: measurement, governance and one unified view of the data.
Built Wärtsilä's marketing measurement framework, data governance and AI strategy from the ground up across a global marine and energy technology business.
Senior Analyst leading an analytics team serving Colgate's Asia and Europe divisions. Built a KPI harmonization framework that cut reporting costs by 17% and automated dashboards that saved 16 FTE hours a month.
Senior Business Analyst on the Nielsen Insights team, working the Kraft Heinz account. Turned point-of-sale and panel data into recommendations for CPG clients.
Whether you're building a team or bringing in outside capability, this is the work I do best.
Roadmaps, governance operating models and use-case portfolios that take AI from pilot to daily habit, grounded in real adoption data, not hype.
Frameworks that connect spend to outcomes: attribution, marketing mix modeling, and a KPI taxonomy every business unit actually uses.
Unified, self-service reporting built once and trusted by leadership, replacing scattered exports with one source of truth.
Current-state assessments, platform evaluation and a prioritized roadmap for turning raw data into a real analytics capability.
A common language for performance, plus the ownership and stewardship model that keeps it trustworthy as the org scales.
Hands-on agent design and deployment: from a communication content agent reviewing hundreds of posts a month to workflow automation that gives teams time back.
The tools change. The underlying capability doesn't.
Four projects, each in the same shape: the problem, the approach, and what changed because of it.
Marketing performance was reported inconsistently across business units, with no shared definition of success.
Adapted Gartner's marketing metrics hierarchy into a Return-on-Objective model, giving every business unit a common KPI taxonomy tied to business outcomes.
Replaced a patchwork of disconnected reporting with one shared source of truth, used consistently across the function.
AI adoption across Marketing & Communications was scattered and ungoverned, with no shared roadmap or accountability model.
Led the function's AI transformation roadmap and governance operating model, evolving AI from tool to agent to influencer, and drove adoption through Microsoft Copilot and agentic workflows.
Built and scored a portfolio of candidate AI agents against value and feasibility, with two live in production workflows, including a communication AI Agent reviewing roughly 70% of content and cutting drafting time by about half.
Webinar performance data (attendance, engagement, Q&A, pipeline impact) lived in disconnected tools with no live view for the team.
Built Power BI dashboards tracking live Q&A, poll and survey responses alongside attendance and pipeline data in one unified view.
Featured in Salesforce Ben's account of Wärtsilä's webinar strategy, where webinar-influenced pipeline grew roughly 78x year over year. Insights from one session's live Q&A led to a sale worth more than €1M.
Co-presented "Hacking Future 101: Creative Ways to Transform Lead Generation with Machine Learning" with Alexandra Novikova, on using ML to improve marketing efficiency and lead generation.
Where I build hands-on with agents, measurement products and workflow automation. Explore the completed portfolio builds below, alongside the tools and case studies currently in development.
An AI-assisted n8n workflow that runs deterministic campaign data checks, explains flagged issues with an LLM, and routes findings for human review.
View the walkthrough →
An interactive demonstration connecting brand signals, customer journey, channel performance and commercial outcomes in one decision-ready view.
Explore the dashboard →A deeper write-up of a real workflow automation, including the before/after time saved.
Coming soonA lightweight framework for standing up responsible AI use-case review, shareable as a starting point.
Coming soonA few notes from managers, peers and a client.
"Sujata is a highly skilled analyst with a great attention to detail. She joined my team and confidently built a full marketing analytics suite from the ground up, providing actionable guidance to a business of over €1bn yearly net sales. On top of her technical skills, Sujata has always shined as a positive influence in the team, not only doing her own work but helping others navigate change. I would definitely recommend Sujata as a great asset to any technical team."
"We worked together in TCS, Sujata was an excellent Business analyst, she had great ideas, very analytically inclined and her analysis won her lots of customer appreciation. She is very hardworking and committed to work, i wish Sujata a great career ahead."
"I had the pleasure of working with Sujata for several years. She built our marketing intelligence capabilities from the ground up in a complex enterprise B2B environment and brought deep expertise in data science and analytics. She was also an early driver of using AI and machine learning to improve how we gathered insights. Sujata is proactive, easy to work with, and always sets a high standard. I would recommend her without hesitation."
"I've had the pleasure of working with Sujata on various projects at Wärtsilä. Her latest work was around driving the development and adoption of GenAI agents, helping teams turn AI from a concept into something practical and scalable. Sujata's attention to detail, strategic thinking, and focus on outcomes make her an asset to any team. I would welcome the opportunity to work with her again."
"I worked with Sujata in Wärtsilä where she held position of Marketing Analytics & Performance Manager. Sujata is without a doubt a highly sought-after professional of data and analytics with a very structured mindset and an extensive experience. During her time in our team she created the whole Data Analytics processes from scratch, and not only that, but she also took it a step forward with applying Machine Learning to our data and generating fantastic insights for the whole department. She has also shown to be a very calm and balanced person in negotiations with her colleagues and stakeholders, the kind of qualities that undoubtedly only a great leader has. I can warmly recommend Sujata both as a professional and as a person."
"I worked with Sujata for several years while she was at TCS. Sujata is a perfect team member. She is extremely intelligent, hard working, shows great initiative, and is a natural leader. Furthermore, she is a pleasure to work with as she is very personable and easy going. I deeply enjoyed our time working together, and have no doubt that she will excel in everything she pursues."
Whether you're hiring for a Lead, Senior Analyst or AI Enablement role, or exploring outside help for an analytics or AI initiative, I'd like to hear about it.
Recruiters & hiring managers, and teams exploring consulting support, both welcome.