FULL Resume
Sujata Karan
Analytics, Data & AI Strategy Leader
Analytics and AI executive across four pillars: analytics strategy, AI strategy, marketing measurement, and data and AI governance. Built the marketing analytics, measurement, and AI capability from ground up for a €1B+ global marine and energy technology business, lifting marketing ROI from 1.9x to 3.2x while standing up production AI agents and an in-house analytics function.
Selected Impact
€1B+
Owned the marketing data, analytics and AI capability for a €1B+ global marine and energy technology business.
€100K
Saved annually by insourcing dashboard development and consolidating vendor tooling into one measurement setup.
€1M+
Single opportunity influenced by a live webinar Q&A insight, surfaced through a dashboard built end to end.
78x
Webinar-influenced pipeline growth, featured externally in Salesforce Ben's account of the program.
50%
AI agents in production from a scored portfolio of candidates, including a Communication Agent cutting drafting time by half.
Core Expertise
Analytics Strategy
- Marketing measurement frameworks
- KPI taxonomy design
- ROI & attribution modeling
- Marketing mix modeling
Tools: Power BI, GA4
AI & Automation
- AI strategy & roadmaps
- AI agent design & deployment
- Responsible AI / governance
- Workflow automation
Tools: Microsoft Copilot, n8n
Measurement & Experimentation
- Multi-touch attribution
- A/B testing
- Predictive & propensity modeling
- Customer segmentation
Tools: SQL, Python
Data Integration & Platforms
- Data integration (ETL/API)
- Cloud data platforms
- Data modelling
- Platform evaluation (Databricks, Snowflake, Salesforce Agentforce)
Tools: AWS Redshift, SQL, Python
Executive Leadership
- Team leadership & mentoring
- Stakeholder & vendor management
- Budget planning
- Cross-functional & cross-region leadership
Tools: Jira, Confluence, Asana
BI & Visualization
- Executive dashboarding
- Self-service analytics
- Data storytelling
- Data & AI governance, stewardship
Tools: Power BI, Tableau, Salesforce CRM Analytics
Professional Experience
Wärtsilä Oyj Abp · Mumbai, India (Dec 2019 – Mar 2023), Helsinki, Finland (Mar 2023 – Jul 2026)
Official title: Digital Marketing Manager, Analytics & Performance | AI Champion
AI Strategy & Governance
- Facing scattered, ungoverned AI adoption across Marketing & Communications, built and led the function's AI transformation roadmap and governance operating model, taking AI from ad hoc tool use to production agents running daily, while representing the function in Wärtsilä's enterprise-wide Project Unity data-governance programme.
- Scored a portfolio of candidate AI agents against value and feasibility, shipping a communication AI Agent that now reviews roughly 70% of content creation and cuts drafting time by about half, with two agents live in production workflows.
Measurement & Analytics Strategy
- With marketing performance reported inconsistently across business units, designed Wärtsilä's global marketing measurement framework (Gartner-adapted Return-on-Objective approach) and a unified Power BI performance dashboard, giving every business unit one shared source of truth.
- Built a marketing mix and multi-touch attribution model that lifted marketing ROI from 1.9x to 3.2x and quantified marketing's influence on roughly 3.5% of opportunity value; a companion webinar dashboard, featured in Salesforce Ben's account of Wärtsilä's 78x webinar-pipeline growth, surfaced a lead that converted into a sale worth more than €1M.
Leadership & Delivery
- Facing rising vendor costs for dashboard development, directed external delivery partners (Deloitte, Luxid, Avaus) and consolidated tooling into one in-house measurement setup, cutting approximately €100K a year in recurring costs.
- Mentored analysts on delivery consistency and prioritization while coordinating business, digital and corporate data teams across a global function.
Colgate Global Business Services · Mumbai, India
- Led an analytics team delivering solutions for marketing and commercial stakeholders across Colgate's Asia and Europe divisions.
- Designed a data harmonization framework that cut operational costs by 17% while improving reporting consistency.
- Modernized reporting through Google Analytics and Tableau automation, saving 16 FTE hours a month.
- Built scalable BI solutions using SQL, Python, Tableau and Google Analytics, enabling stakeholders to monitor performance and identify growth opportunities.
Tata Consultancy Services · Bangalore, India (Nielsen Insights team, Kraft Heinz account)
- Analyzed point-of-sale and panel data from syndicated market research databases to identify market opportunities and sales trends for global CPG clients.
- Conducted customer, demographic, pricing and competitive analyses that contributed to 5.6% category growth within one year and informed successful product launches.
- Delivered executive-ready insights using structured storytelling techniques, including SCQA and storyboarding.
Speaking & Recognition
Selected as AI Champion, Wärtsilä Marketing & Communications
Chosen to represent the function in Wärtsilä's enterprise-wide Project Unity data-governance programme and to set the function's AI strategy, translating a company-wide AI mandate into a working roadmap, governance model and production agent portfolio.
Featured in Salesforce Ben
Built and led Wärtsilä's webinar performance dashboards, featured in "How To 25x Your Webinar Delivery," an account of how Wärtsilä scaled its webinar program and grew webinar-influenced pipeline roughly 78x year over year.
Read the article →
Conference speaker, MarDreamin' 2021
Co-presented "Hacking Future 101: Creative Ways to Transform Lead Generation with Machine Learning" with Alexandra Novikova, on using ML to improve marketing efficiency and lead generation.
Watch the recording →
Education
Master of Business Administration, Finance & Marketing , ICFAI University, India
Bachelor of Science, Computer Science, Mathematics & Statistics , Banasthali University, India
Professional Development
Nanodegree, Machine Learning , Udacity
Python for Data Science and AI , Coursera
n8n 101: Essentials, First Workflows
n8n 102: Integrations, APIs & Connected Workflows
n8n 103: In Practice, AI, Testing & Best Practices
Executive Profile
I combine enterprise AI strategy, marketing measurement, governance and hands-on analytics delivery, the full stack most organizations split across three roles. My focus is moving AI from experimentation to measurable business value.
