AI VALUE & MEASUREMENT
01 · AUG 2026
AI Has an Attribution Problem. Marketing Has Seen This Movie Before.
What years of marketing measurement can teach us about AI ROI, causality and the difference between a result that happened after AI and one that happened because of it.
02 · NEXT
When does productivity become financial value?
The next note will look at capacity created, capacity redeployed and the point at which an operational improvement becomes an economic return.